1 Information We Collect

When you visit our website or use our services, we may collect several types of information to provide you with better financial analysis tools and support.

• Contact Details: Name, email address, phone number, and business address
• Business Information: Company name, industry type, business size, and financial data
• Account Data: Username, encrypted passwords, and account preferences
• Communication Records: Support tickets, email correspondence, and feedback
• Technical Information: IP address, browser type, device information, and usage patterns

2 How We Use Your Information

Your data helps us deliver personalized financial insights and maintain high service standards. We process information only for legitimate business purposes.

• Providing profitability analysis reports and financial dashboards
• Sending service updates, security alerts, and important notifications
• Improving our algorithms and developing new analytical features
• Offering customer support and technical assistance
• Complying with Australian financial regulations and legal requirements
• Preventing fraud and maintaining platform security

3 Data Storage and Security

We implement industry-standard security measures to protect your financial information. Our systems use multiple layers of protection to ensure data integrity.

• Encryption: All data transmissions use TLS 1.3 encryption protocols
• Access Controls: Role-based permissions limit staff access to necessary information only
• Regular Audits: Quarterly security assessments and penetration testing
• Data Centers: Australian-based servers with 24/7 monitoring and backup systems
• Incident Response: Documented procedures for potential security breaches

Financial data is stored separately from personal identifiers using advanced tokenization. We maintain detailed logs of all data access for audit purposes and regularly review security protocols with third-party specialists.

4 Your Rights and Choices

Under Australian privacy law, you have significant control over your personal information. We've made it easy to exercise these rights through your account dashboard or by contacting our privacy team.

• Access Rights: Request copies of all personal data we hold about you
• Correction Rights: Update incorrect or outdated information immediately
• Deletion Rights: Request removal of personal data (subject to legal requirements)
• Portability Rights: Export your data in standard formats for use elsewhere
• Notification Preferences: Control how and when we contact you
• Complaint Process: Lodge privacy complaints with our team or regulatory authorities

To exercise these rights, log into your account or email our privacy officer. We respond to most requests within 5 business days and provide detailed explanations for any limitations.

5 Information Sharing and Disclosure

We don't sell personal information to third parties. Limited sharing occurs only when necessary for service delivery or legal compliance, always with appropriate safeguards.

• Service Providers: Trusted partners who help deliver our platform features
• Legal Requirements: Government agencies when required by Australian law
• Business Transfers: Potential acquirers during merger or acquisition processes
• Consent-Based: Other parties only with your explicit permission

6 Data Retention and Deletion

We keep your information only as long as necessary for business purposes or legal requirements. Different types of data have specific retention schedules based on their purpose and regulatory obligations.

• Active Account Data: Retained while your account remains active
• Financial Records: Kept for 7 years as required by Australian tax law
• Support Communications: Deleted after 3 years unless ongoing issues exist
• Analytics Data: Anonymized after 2 years, then aggregated for trends
• Security Logs: Maintained for 12 months for incident investigation

You can request early deletion of specific data types, though some information must be retained for compliance reasons. Our team will explain any limitations and provide expected deletion timelines for each category of data.

7 Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience and improve our services. You have control over most cookies through your browser settings.

• Essential Cookies: Required for basic site functionality and security
• Performance Cookies: Help us understand how visitors use our website
• Preference Cookies: Remember your settings and customization choices
• Analytics Cookies: Provide insights for service improvement

We don't use advertising cookies or share cookie data with marketing companies. Most browsers allow you to control cookie settings, though disabling essential cookies may affect site functionality.

8 International Data Transfers

While we primarily store data in Australia, some service providers may process information internationally. All transfers include appropriate safeguards to protect your privacy rights.

• Primary data storage remains within Australian data centers
• International transfers occur only with your consent or for essential services
• All overseas processors must meet strict data protection requirements
• Regular audits ensure continued compliance with transfer safeguards

9 Privacy Policy Updates

We may update this privacy policy to reflect changes in our practices, technology, or legal requirements. Significant changes will be communicated directly to users with active accounts.

• Minor updates are posted on our website with revision dates
• Material changes trigger email notifications to all users
• You have 30 days to review changes before they take effect
• Continued use of our services indicates acceptance of updated terms

We maintain historical versions of our privacy policy for transparency. Previous versions remain available in your account settings for comparison and reference.